Articles

My Recent Blog Posts:

How (and Why) Ted Talks Work

Taylor Swift and the Future of Brand Marketing

How to Measure the Impact of Brand Advertising

3 Hacks for Marketing Measurement Problems

Cookies, Chaos and the Browser: Meet Lou Montulli

How Does Advertising Work?

From BlueKai to AI: The Adventures of Omar Tawakol

Ad Tech Undertones: A Conversation with Eric Franchi

Taylor Swift Delivers a Master Class in Marketing

Hot Dog or Not?: Don’t Fear the A.I.

Good News for Ad Humans: Creativity Counts

Ad Tech’s ‘Godfather’: Dr. Boris Speaks

36 Advertising Stats: A Cheat Sheet

Ad Tech Optimist: A Conversation with Jeff Green

The Great #Macaroni Experiment

Attention Angel: Ad Tech Adventures of Jonah Goodhart

“We Lost the Battle But Won the War”: A Conversation with Megan Pagliuca

Accidental Ad Tech: The Voyage of Bill Wise

The Birth of Programmatic Advertising: An Oral History

Programmatic Pioneer: The Journey of John Nardone

Cross-Device Identity: A Data Scientist Speaks

Confessions of a Show Business Exile

A Brief, Incredible History of Marketing Data Matching

Top 10 Amazing Secrets of DMPs, Part 1

Top 10 Amazing Secrets of DMPs, Part 2

 

My Recent Articles:

Is the DMP Finally Dead?

Did Google Just Kill Independent Attribution?

The Very Serious, Not At All Overblown Facebook Scandal [Podcast]

Advertising Wins Elections and Other Myths

What Is This Thing We Call a CDP?

The Marketing Clouds Are Growing Apart

Dynamic Creative and the Rise of the Automated Brand

Marriage Is Off Between Ad and Mar Tech

What Is the ‘Holy Grail’ of Marketing?

Is Accurate Attribution Even Possible?

The Rise (and Fall) of the Brand-Gorithm

Are Algorithms Ruining Marketing?

Are the Walls Getting Higher or Just Better Lit?

What the Past Says About the Future of Ad Tech