Selected Articles by Me:
“8 Mega-Trends That Matter for Marketing in 2025” (Forbes)
“Why the Google Cookies News Shouldn’t Alter Your Data Strategy” (Salesforce blog)
“What Is Zero Copy? (and How It Works)” (Salesforce blog)
“Full-Featured or Composable CDP — What’s Best for You?” (‘Customer 360’ book excerpt)
“The Magic Cookie, Longtime Enabler of Ad Tech, Dies at 30” (AdExchanger)
“4 Myths and 1 Bad Things About Behavioral Ads” (AdExchanger)
“What Does ‘Real-Time Marketing’ Really Mean?” (Salesforce blog)
“How (and Why) TED Talks Work” (Gartner blog reprint)
“The Science Behind the Farmer’s Dog Super Bowl Win (and Why Cats Tend to Lose)” (The Drum)
“What the Past Tells Us About the Future of Ad Tech” (blog post)
“Three Surprising Secrets Behind Taylor Swift’s Brand” (The Drum)
“From Apple to Yahoo: A List of Tech Companies That Hated Advertising (Elon, Take Note)” (The Drum)
“How to Build a Future-Proof Ad Business (Hint: Copy Apple)” (The Drum)
“How Much Is That Influencer Worth? The Answer May Surprise You” (The Drum)
“Back to the Future: An Oral History of Microsoft & Ads” (AdExchanger)
“What’s Going on with Digital Marketing and Ads” (LinkedIn)
“Consumers Say They Will Trade Personal Data for These Benefits” (Salesforce blog)
“The Haters Are Totally Wrong about Advertising. Here’s Why” (The Drum)
“What’s Really Going on in the Privacy Sandbox?” (AdExchanger)
“So, You Think You Want Untargeted Ads? Think Again” (The Drum)
“A Cure for Marketing’s ‘Frankenstack’ Syndrome” (w/ Vala Afshar) (ZDNet)
“What Is the Role of the CDP in Post-Cookie Media?” (AdExchanger)
“Do Robots Belong On Your Copywriting Team?” (The Drum)
“Building a Plotly Dash on the Ames Housing Dataset” (another data sci. post)
“PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn from It” (Salesforce blog)
“Analyzing Crossfit Athletes with R-Shiny” (my first-ever data sci. post)
“Preparing for the Post-Literate Consumer” (The Drum)
“I Have Seen the Future of Measurement . . . and It Is Messy” (AdExchanger)
“Three Principles To Help You Rethink Your Approach to Customer Data” (Salesforce blog)
“What To Do About the ‘Privacy Paradox’ Now that CCPA Has Launched” (The Drum)
“4 Advertising Strategies That Work in a Downturn” (Salesforce blog)
“Google Experiments Hint at Cookie-Free Future” (AdExchanger)
“The Big Story: Prepping for the Bounce-Back” [Podcast] (AdExchanger)
“Bouncing Back in Tough Times: Lessons from the Past” (AdExchanger)
“Google Chrome: The Next Chapter Has Yet to be Written” (AdExchanger)
“It Wasn’t a Job, It Was a Cult!”: The Definitive Oral History of DoubleClick (AdExchanger)
Is the DMP Finally Dead? (AdExchanger)
Did Google Just Kill Independent Attribution? (AdExchanger)
The Very Serious, Not At All Overblown Facebook Scandal [Podcast] (AdExchanger)
Advertising Wins Elections and Other Myths (AdExchanger)
What Is This Thing We Call a CDP? (AdExchanger)
The Marketing Clouds Are Growing Apart (AdExchanger)
Dynamic Creative and the Rise of the Automated Brand (AdExchanger)
Marriage Is Off Between Ad and Mar Tech (AdExchanger)
What Is the ‘Holy Grail’ of Marketing? (AdExchanger)
Is Accurate Attribution Even Possible? (AdExchanger)
The Rise (and Fall) of the Brand-Gorithm (AdExchanger)
Are Algorithms Ruining Marketing? (AdExchanger)
Are the Walls Getting Higher or Just Better Lit? (AdExchanger)
What the Past Says About the Future of Ad Tech (AdExchanger)
Some of My Past Blog Posts (Gartner and Others):
Taylor Swift and the Future of Brand Marketing
How to Measure the Impact of Brand Advertising
3 Hacks for Marketing Measurement Problems
Cookies, Chaos and the Browser: Meet Lou Montulli
From BlueKai to AI: The Adventures of Omar Tawakol
Ad Tech Undertones: A Conversation with Eric Franchi
Taylor Swift Delivers a Master Class in Marketing
Hot Dog or Not?: Don’t Fear the A.I.
Good News for Ad Humans: Creativity Counts
Ad Tech’s ‘Godfather’: Dr. Boris Speaks
36 Advertising Stats: A Cheat Sheet
Ad Tech Optimist: A Conversation with Jeff Green
The Great #Macaroni Experiment
Attention Angel: Ad Tech Adventures of Jonah Goodhart
“We Lost the Battle But Won the War”: A Conversation with Megan Pagliuca
Accidental Ad Tech: The Voyage of Bill Wise
The Birth of Programmatic Advertising: An Oral History
Programmatic Pioneer: The Journey of John Nardone
Cross-Device Identity: A Data Scientist Speaks
Confessions of a Show Business Exile
A Brief, Incredible History of Marketing Data Matching